THE PROBLEM:
25% of all Brits identify as content creators, as social media has made it extremely easy to create and share content, but 32.9% of content creators are struggling to grow their audience. This is due to neglectful algorithms.
As a result, Gen Z and Gen Alpha are being separated from the meaningful and culturally diverse content that they are seeking.
THE SOLUTION:
Coca-Cola Portals is an interactive platform providing up-and-coming content creators the chance to burst out of the algorithmic bubbles into spaces to connect and inspire young people and other creators worldwide.
Existing in both digital and physical realms, Portals invites creators and consumers to step into and experience another world via two interactive streams.
Meet the team who collaborated on this project with me.
