A campaign challenging the stigmatisation of periods in society. The campaign aims to target young girls and young boys, reaching them through video games and within schools, where the stigmatisation stems, to start the bloody conversation.
Campaign Poster 1.
Campaign Poster 1.
Campaign Poster 2.
Campaign Poster 2.
Campaign Stickers, for in schools.
Campaign Stickers, for in schools.
Redesign of School Toilets, using the campaign slogan.
Redesign of School Toilets, using the campaign slogan.
Social media campaign to reach a wider audience.
Social media campaign to reach a wider audience.
Advertising within the FIFA video game.
Advertising within the FIFA video game.

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